Ad Serving API
Default Properties
For those integrating demand from BSA's Native Network, there are some values you must use to create an ad unit that meets the minimum requirement to stay in the network. They are statlink, description, and company. The rest are optional, but it will help you create a better ad unit if you take advantages of these values.
| Property | Type | Description |
|---|
description | string | The main text for the ad. Example: "All the tools your team needs in one place. Slack: Where work happens." |
callToAction | string | Call to action, for example "Learn More" |
company | string | The name of the company paying for the ad. Example: "Slack" |
statlink | string | The URL the user should be directed to when they click or tap on the ad. |
| Property | Type | Description |
|---|
image | string | A 80 x 80 pixel graphic - usually an icon variation of the company logo. |
logo | string | A 250 × 100 pixel logo graphic. This is usually a transparent image. |
pixel | string | An optional 1 x 1 pixel(s) that a marketer may use to attribute view-through conversions. Learn more here. |
| Property | Type | Description |
|---|
backgroundColor | string | The ad background color |
ctaBackgroundColor | string | callToAction background color |
ctaTextColor | string | callToAction text color |
textColor | string | The description font color |