Ad Serving API
Default Properties
For those integrating demand from BSA's Native Network, there are some values you must use to create an ad unit that meets the minimum requirement to stay in the network. They are statlink, description, and company. The rest are optional, but it will help you create a better ad unit if you take advantages of these values.
Strings
- Name
description- Type
- string
- Description
The main text for the ad. Example: "All the tools your team needs in one place. Slack: Where work happens."
- Name
callToAction- Type
- string
- Description
Call to action, for example "Learn More"
- Name
company- Type
- string
- Description
The name of the company paying for the ad. Example: "Slack"
- Name
statlink- Type
- string
- Description
The URL the user should be directed to when they click or tap on the ad.
Images
- Name
image- Type
- string
- Description
A 80 x 80 pixel graphic - usually an icon variation of the company logo.
- Name
logo- Type
- string
- Description
A 250 × 100 pixel logo graphic. This is usually a transparent image.
- Name
pixel- Type
- string
- Description
An optional 1 x 1 pixel(s) that a marketer may use to attribute view-through conversions. Learn more here.
Colors
- Name
backgroundColor- Type
- string
- Description
The ad background color
- Name
ctaBackgroundColor- Type
- string
- Description
callToAction background color
- Name
ctaTextColor- Type
- string
- Description
callToAction text color
- Name
textColor- Type
- string
- Description
The description font color